Elements and Performance Criteria
- Analyse and interpret creative brief
- Evaluate creative options
- Prepare persuasive copy
- Create original copy with impact, which sets product, service or idea being communicated apart from the competition and competitor’s promotional material
- Create copy which communicates required image, and features and benefits of the product, service or idea
- Create copy which meets requirements of creative brief in terms of information, format, language, writing style, and level of detail
- Produce copy on time and within budget
- Produce copy which complies with legal, organisational and ethical requirements